Understand the environment
Consider how people move through the location, how long a message can be seen and what surrounds the display. Confirm availability before planning around a placement.
Design for a quick read
Use a clear visual hierarchy and a concise message. Check contrast, minimum type size and the supplier’s format and duration requirements.
Connect physical and digital touchpoints
Align outdoor messaging with your mobile and web experience. Agree what can reasonably be measured and keep placement records separate from estimates.
